Chrono24 is not eBay with a different logo. The seller fee structure differs, the buyer's side differs, and the two are easy to blend into one number that is wrong.
The percentages below are examples only. Use the rate from your own Chrono24 account.
| Line | Amount |
|---|---|
| Buyer pays | 8,500.00 |
| Seller fee at an example 6.5 percent | 552.50 |
| Insured shipping you paid | 85.00 |
| Net proceeds to you | 7,862.50 |
| Your landed cost | 7,100.00 |
| Margin | 762.50 |
| Margin on landed cost | 10.7% |
Two reasons. First, quoting margin against the sale price rather than against what they put in, which makes a thin deal look fat. Second, forgetting that a watch bought at auction carries a buyer's premium, so the landed cost is higher than the hammer price they remember.
If the watch is not yours, your basis is not the purchase price, because you did not buy it. Your share is the consignment percentage of net, and the consignor's amount is a separate number. Blending the two into one margin line is how books go wrong. Flip Ledger keeps them apart on purpose.
Flip Ledger does this arithmetic in the eBay or Chrono24 page you already have open, using your own rate tables. The free tier is a complete tool, permanently: landed cost, the fee stack, net proceeds, margin and the consignment split, with no account and nothing limited by time or by count.
Get it on the Chrome Web Store See the comps view ($13 once)
Flip Ledger is a Chrome extension for watch dealers. Free tier is a complete tool, permanently.